Dealer Management Systems using CRM can be used by many organisations
in a number of sectors including Automotive who run third party networks of dealers
and have the following requirements:
- Customer Relationship Management
- Marketing - Campaign and Event Management
- Dealer Portals - allowing dealers access to vendor
information and opportunities
- Lead Management and Customer referral solutions
- Finance and leasing sales operations
Utilising Microsoft Dynamics CRM 4.0 platform, OEMs and Dealers can share vital
client intelligence, gather and analyse marketing effectiveness and provide first
class customer service to the entire customer and dealer base.
Sectors where Dealer Management Systems are typically employed include:
- Automotive
- Car Dealers and manufacturers, agents and dealer networks
- Motorcycles
- Commercial Vehicles
- Agricultural and heavy machinery manufacturers
- Marine, engines and ancillary suppliers