Do you need CRM?

We have put together some questions to help establish if you will benefit from CRM.

So, how do you decide if your company really needs CRM software?

Surprisingly, there is no simple answer. Experience and analysis shows that many companies have spent lots of time, effort and money on CRM software and associated services with minimal benefits. The main observation is that the work has just gone on as before. The mistake that these companies have made is that they have just jumped on the bandwagon without really understanding their needs and evaluating what the CRM software really has to offer them.

There are questions you need to ask before making a decision to purchase CRM software;

 

1. Does everyone in your business who communicates with a customer or prospect know what their colleagues
   said to them or did for them?

2. Is all contact information kept in one area, accessible by everyone for ease of access and reference?

3. Do you have a single database of product, pricing, quotes, competitive analysis, supplier information that can
   be accessed to benefit your sales efforts?

4. Do you know how many customer service issues each customer has had and why?

5. Do you know which customers consume most of your customer service representatives time?

6. Do you know how many interactions are required to close an opportunity?

7. Is your marketing software integrated with your contact database?

8. Is all critical customer data stored centrally?

  • If you answered No to some of these questions then a look at what CRM software can provide would be a strong recommendation.