What is CRM
CRM is one such enabler that allows organisations to track every customers interaction
with your business.
In today's economy organizations can't rely on brute strength to maximize the value
of their customer relationships; rather, they need enabling technologies and tools.
CRM (Customer Relationship Management) is one such enabler that allows organizations
to track every customer interaction be it a phone call, an email, a web form enquiry,
even a tweet(!) and then use this incredibly valuable information to get closer
to and understand better their customers and prospects.
But CRM does much more than just track customer interactions. It also helps organizations
streamline their operations by automating routine tasks and enforcing best practices
with the result that individuals within your organisation spend more time on the
interesting stuff like engaging with customers rather than dull, monotonous administrative
tasks that add minimal value and increase frustration saving huge amounts of time
and effort.
A well planned implementation of a CRM system makes it easier
for everyone inside your company to work together efficiently and share understanding
of critical customer and prospect information.
Ultimately, CRM allows organizations to better acquire, manage, serve, and extract
value from their customers while improving operational efficiency-something that
is critical in today's economy.